Kawai and Williams are instrument manufacturers, they contacted Skoove for a partnership. After further discussions and agreements, one thing that came up for me was the creation of a flyer that would be placed in certain piano boxes. The main goal of it being to convey the recent instrument owners to learn with Skoove straight …
The campaign landing page was created to be a support for the marketing team. When people found us out there following a special event / campaign, they will land on this page. The structure here was defined as a template with dynamic dynamic elements. First, the headline and sub-headline should allow the customisation of messages …
Over my experience at Skoove, one of the most important and sensitive topic I’ve been part of were definitely the offers and plans pages. The complexity is in the perception and acknowledgment of the user in front of it. Moreover, it represents the moment of the app where people will invest money-wise into your product. …
Offer and plans pages for e-learning piano application Read More »
In the digital marketing, one of the common way to advertise an application is to create short video snippets that are used to promote your brand. At Skoove we applied that same method by highlighting the benefits of learning the piano, our content, the trainer and motivational claims. Instagram branding with quote posts and video …
Promote digital product often means to be be present on the web and the multitude of placements it offers. The Google Ads represent one way for an application its visibility. Here below are mockups created to promote Skoove as an e-learning platform. Be aware that following the exemples on this page, I only show 2 …
Skoove being an e-learning piano platform, it serves people that wants to learn but also teachers that may use the app as an additional support for their students to practice. Dominik Schirmer that you see on the top section of the following mockups were regularly receiving messages from teachers that wished to include the app …
Like every companies working in a business to customer sector, it is a commun practice to regularly create emailing campaign to market your product. The campaign at Skoove were following a certain agenda that we were repeating every years. Here is the list of events that we were the opportunity to include our claim at …
Over the years at Skoove, we had the opportunity to work closely with instrument manufacturer and resellers such as Casio, Thomann, Alesis, Guitare Center and many other. These partners selling piano were looking for a pairing that could be profitable to them, but obviously, this would be a win win for everyone. For them, the …
Initially, Skoove was a list of courses organised by levels. Similar to a learning book, the further you go along with the book, the most complex the courses become. However, as you know, new technologies allows to give more complexity and dynamism to content depending on desired conditions. An analogy here would be Netflix that …
Following yearly updates of Skoove on the Appstore, it occurred from time to time that Apple were requesting us to provide assets for promotional purpose. The following screenshot illustrate the artwork I provided to them in order to be visible on the Appstore Today Tab. Down below is a batch of mockups made with the …
