Kawai and Williams are instrument manufacturers, they contacted Skoove for a partnership. After further discussions and agreements, one thing that came up for me was the creation of a flyer that would be placed in certain piano boxes. The main goal of it being to convey the recent instrument owners to learn with Skoove straight after unboxing. The visual is consequently showing a snapshot of what the app is about and the voucher to be used in order to get a special offer.